Turn data into revenue
Data essentials for growing publishers
Friday April 30, 2021 9am - 10am | Australia (AEST)
Thurs April 29, 2021 7pm - 8pm | US (EST)
Where data meets
How can you collect and utilise different types of data to create new commercial products?
Demystify data and learn practical skills that are immediately applicable to your publishing business.
Guest speaker: Simon Ferguson - President, Informa
Simon is Publisha's resident data and subscriptions expert. He's also President at Informa Group PLC, where he leads a large a business intelligence division, utilizing data science and machine learning to transform a traditional subscription business
In his former roles at RELX, Travolution and Travelport he developed the travel industry’s first ecommerce marketplace and drove digital transformation, growing paid-for-content revenues.
building a compelling case for monetisation
Data is your secret weapon for pitching to potential advertisers and sponsors.
But how can you tell your most powerful story? And what's the best way to sell spots and manage placements on the back end?
Guest speaker: Kate Cook - Founder, SPT Agency
Kate Cook is the puzzle-loving data geek with a decade of experience collecting scout badges across search, social media, content marketing, email automation and sales funnels.
As the founder of SPT Agency, Kate uses her cross-channel experience to help organisations navigate their data and map marketing attribution, bringing visibility to the effectiveness of channel strategies and recommending the right investment split to achieve the desired outcome.